"The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. Its origins can be traced to vinyl records. Before records were to be released to the public, often before official artwork was designed and printed, promotional copies were sent out in a white sleeve to DJs to solicit radio and nightclub play, in an effort to build hype and gauge public interest by the record labels, ultimately to better estimate manufacturing quantities. This created a situation where certain respected or well-connected DJs would have exclusive copies of material, immediately increasing demand on certain big records. Occasionally this term refers to records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using."
At ChalkStar Films
We like to do do things differently, first and formost we are film makers and we live to make watchable, engaging content. We tell stories and the way that we create all our videos so white label is no different to any other project. Wether you are selling services to businesses or end users it is our aim to make your videos videos stand out.
A large chunk of our work is White Label. We have worked with major brands via their Marketing Agencies frequently, creating prestigious video content. Your clients need never know that we’re part of your team. We don’t mind not taking the credit for our work, we enjoy filmmaking and if that means we get paid for doing what we enjoy doing then why wouldn’t we white label?
Examples of our previous White Label projects
Product or Service Video - Explainer Videos Talkies - Online Education Videos - Online Educational Adverts/Pre-Rolls - Case Studies Web or Television Adverts - Company Testimonials In Store Animations - Customer Reward Program Experience Videos - Intranet Videos - Announcment Video - Production Crew