Like everything else in the modern world the way that we recruit is evolving. Every one wants the best people to work for them, and the way that this is done is very different from even the recent past. Companies like Google, Dropbox, Starbucks and Twitter have taken the bull by the horns and started putting a huge amount of effort into showing potential suitors what great companies they are to work for with extremely creative and effective recruitment videos. The bar has been set high, and if you want the best staff in the world it stands to reason that you also need to be creative with your recruitment videos.