Case Study
EyeDream Contact Lenses
The Brief
No7 Contact Lenses asked us to create a video for their Market leading EyeDream Contact Lenses. The lenses correct short-sightedness overnight. The video was to feature GB Water-Skier Charlie Emmett. The video would need to show the unique properties of EyeDream and demonstrate how they would benefit people with an active lifestyle and in particular sports people.
The Proposal
We proposed a day in the life of Charlie Emmett showing how EyeDream fits into Charlie’s daily routine. Correcting his eyesight whilst he sleeps without the need for contact lenses or glasses during the day.
Filmed over two days the video demonstrates how simple to use and unobtrusive EyeDream are via a bedtime sequence. The daytime freedom afforded by the product is demonstrated by a second sequence showing Charlie Water-Skiing
Charlie narrates the video. He explains how an accident damaged his eyesight and how the unique way that EyeDream works enables him to be competitive.
Delivery: 90, 30 and 8 second video's for web marketing.
Portfolio of product and action photographs.
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