Case Study: EyeDream Contact Lenses

No7 Contact Lenses asked us to create a video for their Market leading EyeDream Contact Lenses. The lenses correct short-sightedness overnight. The video was to feature GB Water-Skier Charlie Emmett. The video would need to show the unique properties of EyeDream and demonstrate how they would benefit people with an active lifestyle and in particular sports people.

We proposed a day in the life of Charlie Emmett showing how EyeDream fits into Charlie’s daily routine. Correcting his eyesight whilst he sleeps without the need for contact lenses or glasses during the day.

Filmed over two days the video demonstrates how simple to use and unobtrusive EyeDream are via a bedtime sequence. The daytime freedom afforded by the product is demonstrated by a second sequence showing Charlie Water-Skiing

Charlie narrates the video. He explains how an accident damaged his eyesight and how the unique way that EyeDream works enables him to be competitive.

Delivery: 90, 30 and 8 second video's for web marketing. Portfolio of product and action photographs.

"I’d already contacted other production companies as a comparison, but from first contact with Chalkstar Films I was very impressed with their understanding of my brief.

That made the decision to use their services very easy and the journey to final cut was just the same, nice and easy.

Very professional with every possible variation explored to maximise the potential effect for my company, with the sales results to date exceeding expectations.

I thoroughly enjoyed the experience of working with the friendly ChalkStar Films company."

Ian Goble
Marketing Director
No7 Contact Lenses Ltd