Video Case Study – Making the most from them

Making the most from your video case study

A video case study is an excellent way to show customers how you have worked with clients in the past. Firstly the very fact that your customer is willing to commit to your promotion on film for the world to see is fantastic news. Its really good for new and existing customers to see how much other clients trust you. It really does add authenticity to you and your products or services. Rather then having to believe that you are as good as you say you are, you’ve got somebody that is reliably proving it.

Whats it all about then?

Before you begin putting together your video case study, it’s important that you understand exactly what problems your customers have, and how your product or service has solved it for them. Ensuring you get the most informative and persuasive video case study possible. The structure should be as follows.

  1. Identify the problem, problems or issues.
  2. Show how your product/services addresses this
  3. Conclude by showing how much better things are now

In other words your video case study is  a three act thriller:

  • Set up
  • Journey
  • Conclusion

Its important that you quantify each of the stages in a way that is engaging and relevant to the viewers and potential new clients. If it feels irrelevant for them, then they will not feel the need to engage you.

Its also vitally important that you really know what your product or service does. The reason that so many video case studies fail in their task is because of poor marketing. Research is key here, talk to your customers and listen to their stories. Not only will it make the case study better, you may find you learn more about yourselves then you thought possible.

Strategise. Once you have collated all this information, work out how best to use it. Agin, it is about relevance, the client you’re using is unique as are you, as is your prospective new client. Find the uniqueness and find the common thread. Make something that really does make people, customers… Businesses engage you, let them know that you will make their lives better.

It goes without saying that the video needs to be visually and audibly engaging.  Your product or service isn’t cheap, so don’t let the video come across as cheap either. Give it the production value it deserves, make it easy to follow, entertaining where appropriate, human in essence and Profesional throughout.

Corporate Video - Video Case Study - Promotional - Pre-Roll - Adverts - Animation - Explainers

How do we help?

Once engaged ChalkStar Films work with you and your client to make sure every step of the process is properly covered. We believe that we are more then an external company that is engaged for a job. We partner with you, learn about your company, your products and your ethos. Its only through this that we can fully understand what it is that you do. And when we fully understand you and your clients we can really make a great video case study for you.

The process

A typical production flow for a video case study is as follows:

  • Pre Production
    • Research
    • Planning
    • Organising
  • Production
    • Interviews
    • B-Roll
  • Post Production
    • Assembly edit
    • Graphics
    • Colour Grade
    • Audio Edit
    • Score
    • Round of unlimited changes from project assets
    • Final Delivery

Take Advantage

You’ve invested time and money in the video case study, now take advantage of it. Promote it, send it to prospects, clients, agencies, newspapers, blogs, anywhere you can get it seen. Often companies fall short on promotion, sometimes delivery is when the hard work starts.

Get in touch

If you would like more information on how we can help you with a video case study or would like to discuss our services in more detail, then please get in touch. We are happy to have an initial consultancy with no obligation. Its good to talk.

Example Video Case Study

Westerings Primary Academy in Essex invested in Google Apps for Education, refreshed their old devices at no cost and removed their servers; saving them time and money and improving collaboration and learning experiences in a serverless environment.

 

Creating the Ideal Production Studio

Our Creative Home; Our Own Production Studio

Like many small businesses we started from home. It keeps costs down and allows you to channel your financial resources into equipment. In the early years it makes sense though sooner or later you’ll find the need to expand and claim back your home. Give yourself clear separation of time and space. We needed a Production Studio!

The First Incarnation

A few years ago we found a great little production studio. It wasn’t too corporate which we felt was really important and there were lots of other creative businesses there too. For a few years we felt at home. It wasn’t perfect: in the summer it was too hot. In the winter it was freezing first thing in the morning and sweltering by lunchtime. The worst thing about it from a production point was that any time you wanted to record sound, someone else would decide that they needed to run up and down the stairs or test their latest hammer collection!

Of course we could have insulated the office, though we never quite worked out how to sound insulate the antique wooden floor. It was about this time that we started watching George Clarke’s small spaces. We saw some wonderfully creative buildings and began to wonder if we could build our own production studio – literally in our own back yard?

Pre-Production Studio

As we talked this plan through with friends and family various ideas were discussed. One solution involved making our production studio out of a shipping container. Another suggestion was collecting and recycling discarded pallets. Another, far too sensible solution (which I dismissed far too hastily) was a log cabin. The project stayed in the planning stage for some time. Then one day, whilst doing something completely unconnected we happened across some display cabins. Stepping inside we found that they had a lovely warm ambience. They had a feeling creativeness and the one we were in was crying out for us to bring it home.

The Production of the Production Studio

All of our spare time this spring was spent clearing a cabin sized space to make way for our brand new Production Studio. We paid the deposit to Quick Garden for one of their Wissous log cabins.  Then on the first of this summer’s really hot days  was spent laying the concrete base. Poor access meant that we had to do this the hard way: one shovel at a time. In early June our production studio arrived. It was the mother of all flat packs, completely covering the drive! And it was a long, long way from being our new home.

It took two hours to break down the parts and carry them by hand to the “Production Studio” construction site”. Lunch in hand the construction started in earnest. We’ve both put a fair few Ikea kits together (we also spent our younger years making Arfix Models) and having watched the online instruction video we cracked on. It wasn’t all plain sailing; there were a few issues that needed sorting during the build. Long freshly sawn softwood logs have an awful habit of warping which the assembly video seamed to skip over. Armed with a couple of F clamps, a rubber mallet, a fair bit of twisting and no little blue air we were up and running again.

It might be a surprise to learn that by lunchtime on day two, with help from a couple of friends, having only started at lunchtime the previous day, we were nailing the roof boards on! Ok, so it wasn’t our state of the art production facility quite yet but it had four walls and a roof. There was a definite feeling of achievement. Another 24 hours saw the windows, doors and the floor go in. We were on a roll!

And Action

Over the following days and weeks we made the roof waterproof, fitted the carpet, the furniture was moved in. Finally it was time to install our computers. It took a few weeks to get the electrics sorted so we started using running the production studio on extension leads from the garage. The Sparky’s work was done by the end of June. The first test for sound booth came when professional water-skier Charlie Emmet came in to do the voice-over for his EyeDream promo. It worked a treat!

 

We now have our own production studio and as predicted it’s a wonderful space with a great ambience. It’s not far from the city centre and has ample parking for visiting clients. Interestingly it feels like it has always been here. And if your in the area, why not swing by and see what we can do for you.

Barrie.

The Power of Videos

How many videos have you watched today? And I’m not talking about the 80s Betamax/VHS type. I’m talking about on-demand television services, music videos on YouTube, animated adverts on your app of the week, even news-clips that your particularly political friend is sharing on Facebook with enraged comments.

I’ve been up for all of three hours, and I would estimate that my count is already over 20. Maybe I haven’t watched them all the way through, maybe some were muted, maybe some started without my permission and I quickly scrolled past, but they’ve been there for me to see.

Figures show that 60% of visitors to a website will watch a video before reading any text, if one is available, so it’s hardly surprising that my number is so high already. As usual I’ve spent the majority of my awake time online, on any number of devices, as my millennial generation is prone to do. A trip to the fridge is wasted if not simultaneously catching up on the latest Bemes from around the world. If you don’t know what Beme is yet, just give it a quick Google. Oh look, there’s a handy infomercial a couple of results down. And it’s hosted by YouTube, nowadays the second largest search engine, according to Etailinsight. Oh and the video was posted by Casey Neistat, arguably one of the most popular Vloggers, with over 2 million subscribers and 700 videos on YouTube alone. And in this infomercial he explains how Beme works which is, in short, with a smartphone.

In 2015 mobile video traffic accounted for 55% of all mobile data traffic, a staggering fact when you think about it. More than half the time we spent online on our phones last year was watching video! What’s more, experts predict that this is going to increase to 75% by 2020, which no doubt the forthcoming arrival of 5G will contribute towards.

But it’s not just personal videos on social media that we’re engaging with in our millions. We’re also using online videos to inform ourselves about ways to spend our money. Animoto state that 73% of U.S. adults are more likely to make a purchase after watching an online video that explains the product or service, and a Kickstarter project is 85% more likely to be funded if there’s a video to accompany the pitch.
If you can watch a slick and informative film about a product while on the go, on your phone, why wait until you have time to go and check it out in the shop?

At Chalkstar, we’re so embedded within the world in video production and online video content that it can be easy to forget that we’re part of a bigger picture, especially when we’re working on projects where we have a chance to really show our creativity and expertise. But whether it’s our beautifully crafted pieces of work, or an off-the-cuff upload from an amateur with a smartphone, it’s worth taking a look at the facts every now and then to remind ourselves of the power of video.

Maria Passingham